And I can tweak and adjust as needed versus just kind of willy nilly approaching something and not having a plan with it. Lindsay Ostrom: The one other thing with that that I was going to say is that we will look at some other areas, which is why I’m looking to pull this up, just give me one second. Thank you!! That’s a really important piece of the puzzle. Like nothing, not nothing that was brand new, but like, point being and the takeaway from that was like, oh, people on Instagram, you know, on the blog it might be different. facebook instagram pinterest twitter. Simple, tasty, and (mostly) healthy recipes. I Googled substitutions for paneer and found something called halloumi. How many people responded to it? Enjoy! So if something’s dinging at me all the time to pull up the app, like goodbye, I’m done, I’m not getting anything done and I’m just always thinking about that. This was fantastic! But it was all around building awareness for this campaign that Google was doing for small businesses. And that a lot of times will be a good fit for brands if they’re working with, maybe they have less budget. Wow, that’s amazing, you have X many followers. 8,392 Likes, 345 Comments - Pinch of Yum (@pinchofyum) on Instagram: “VEGGIE LASAGNA ... made IN A CROCKPOT packed with good-for-you veggies, super easy to make, and…” So comforting! So they know what to expect, they know what they’re getting when they come, you know, when they follow the page. So glad you enjoyed the recipe! And you can just use your decisions as an example. They took to their Instagram page to share with fans. But like, I don’t want to see that, I just want to look at my pictures and I just want to like take in the thing as a whole without, so I’m like strategically keeping my mouse off the pictures because I don’t want those numbers in my head right now. Bjork Ostrom: I would like to acknowledge that. Jul 1, 2020 - 2,061 Likes, 50 Comments - Pinch of Yum (@pinchofyum) on Instagram: “This big slurpy bowl of vegan ramen delivers just the right amount of big bossy flavor. And then you also have your personal content you mentioned a couple times, you want to share that in case people are interested in following along there? Like, we’ve shared this video now three times and it seems like it’s dying out, then, okay, then we pull it out. My subs for reference: chickpeas instead of paneer, subbed one potato for a sweet potato, turned out I had no cardamom, and low fat yogurt. Pinning for when we return to the good old US of A. And again, I’m reiterating, I don’t think that this is like the magic bullet for every person. Quick question about the calories does that 480 count the paneer and the rice? Lindsay Ostrom: So, I think that was like a very early type of playbook rule long before I had the idea of like that this is a thing. Like, this is something that I remember. STUFF????????? Two weeks ago I had the opportunity to go out to Minnesota to the gorgeous Pinch of Yum studio for their Tasty Food Photography Workshop. But he was talking about Instagram. How you can sign up for our free, virtual event next week. Bjork Ostrom: And so, like you said, it’s not the main thing, but it’s also not something that we totally ignore and it’s an important piece of the puzzle, and Instagram being at the top of the list. Yes! We made these (vegan!) That’s exactly what I thought. aka @pinchofyum. Those are maybe a little bit more scary than I’m imagining. What if I just got a new follower and they don’t know who Sage is, and Sage is our dog. But that’s my advice is just like make decision and then stick with those decisions and like enjoy the mental freedom that comes from having some of those rules pre-established so you don’t have to always be thinking about that stuff and have it top of mind as you work within this particular app. 1. You can be so proud…” And they immediately can see, like the tagline says we like to eat, they can immediately see this is food. 5,123 Likes, 114 Comments - Pinch of Yum (@pinchofyum) on Instagram: “If you are looking at those chickpeas on your pantry shelf and thinking, “ok but what else do they…” Lindsay Ostrom: And at the point when we’re analyzing this and we start to find like, hey, you know what, people, this isn’t engaging for people, they’re done with this. There’s crunch, there’s…” We’d use 1 teaspoon ground cardamom. Pinch Of Yum shares photo of Inviting Creamy Oat milk honey latte. Lindsay Ostrom: Yeah. Like it just, are the comments just like, oh yum, that looks good? Daniel. And so that informs us to say, like, hey, this is valuable to people and we’re going to keep sharing it. Lindsay Ostrom: Well, like one of the ones that was a more unique brand partnership for us was the one we did like a year or two ago with Google around the holidays, like around Christmas holiday time. Are people going to unfollow when I post a picture of Sage? The NFL makes money that way. So yeah, Pinch of Yum, just @PinchofYum or Lindsay M. Ostrom, just a little bit obnoxious, we’ve been trying to get just regular Lindsay Ostrom for a while now, but I don’t know, nobody’s using it and can’t figure out how to get it. This recipe was originally published way back in 2012 (woah!). So, I think an important point to call out, it’s important for people in general to think strategically about how they’re using technology, but maybe even more so for creators. 19.2k Posts - See Instagram photos and videos from ‘pinchofyum’ hashtag Pinch of Yum Instagram Stats & Analytics Dashboard. Leave a comment Cancel reply. You may need more liquid, which can be added in at the end. This looks so good!!! Lindsay Ostrom: But being able to see like, okay, obviously, we have a lot less fewer followers than them but how are we doing in comparison to BuzzFeed Tasty in terms of engagement? I can’t wait to make it. And then now we’re talking about growth. Lindsay Ostrom: Another thing that I try to do in terms of boundaries is like I try not to have Instagram be the last thing I look at before I go to bed or the first thing I do when I wake up in the morning. Bottom left: Sara at Real Balanced, Kathryne at Cookie and Kate , Lindsey at Pinch of Yum , Tawnie at Krolls Korner , Lee at A Well-Seasoned Kitchen , Alana from PoY studio. If you give it a try, know that the coconut milk may separate. And I think the best type of sponsored content is similar, where people don’t feel like it interrupts what they’re doing. Pinch of Yum - 974.54k Followers, 446 Following, 53961 pins | Pinch of Yum - a food blog with simple, tasty, and (mostly) healthy recipes. Bjork Ostrom: And same for you, which is why it works great for us to like advise/work together. Jun 8, 2020 - 3,597 Likes, 35 Comments - Pinch of Yum (@pinchofyum) on Instagram: “Like, you are going to want to paint the world with this chipotle tahini sauce, but might we…” Bjork Ostrom: The great thing about these podcasts is that you and I being that we are married talk often. Completely Delicious “I’ve got a sweet tooth that cannot be tamed, so consider yourself warned, you’re going to find a lot of desserts here. That was one of the things that I started to do with accounts that I wanted to impact my usage of was introducing a really short break, like something that disrupted the routine. A boatload of comforting vegetables like potatoes, bell peppers, and green beans, and a creamy golden sauce with onion, garlic, ginger, warming spices. Lindsay Ostrom: So that’s kind of where that came from, was just needing to, needing rules around that in order to like not fall victim to some of the lesser good things about Instagram. Yum! We also love the heavy cream/yogurt combo for the rich, tangy kick it gives the korma! You find something that did really well, what do you do with that? Bjork Ostrom: And if you know how to get an unavailable Instagram account that nobody’s using but you can’t switch to, let us know. They can probably just be your regular pants* because these…” But if you are intentional about setting up, doing training, setting up some boundaries, having a routine …. And we see that with brands too. Bjork Ostrom: Not quite as bad as emails that I get for letters that say, Dear Mrs. Bjork. This is how much they earned during a 12-month period (from December 2015- November 2016): $802,144.55 But I think people usually think like, hey, you’re in the same room at the same desk working all the time. And it’ coming up, for those of you that listen to the podcast in real time, it’s coming up a week from today, that is July 16. Can’t wait to have this for dinner tonight. Life is just better with sugar and butter.” If I’ve said it once, I’ve said it 34 times. Pinch of Yum. Lindsay Ostrom: But I would just really encourage people to take the time to think through like, think through the why, think through what are you hoping to get out of this, think through how do I feel when I fill in the blank. All right, here we go. I share recipes that I like and I think Lindsay is doing the same thing? So glad you enjoyed the korma, Emma! It’s a piece of it but that’s informed by these metrics around the content. So I think in terms of like the origins of this playbook that existed in my head, I think that that’s a big reason for it is because I felt like I needed to figure out my rules in terms of how I operated with this hungry beast that wanted to be fed all the time, the hungry beast being Instagram. Bjork Ostrom: So, the event, you can go to and sign up for that. Great substitutes, Meredith! And so, they can really only pick one spot, they can’t do the full thing, but they just want one spot. I literally today, like I haven’t asked you yet, but I have a little list of things that I’m wanting to check in with you about because you can see things differently than I can see them. Total reach: 1049226. The point being with that, engagement is what you’re looking at as it relates to growth. I am gonna try it. (If you haven’t seen my challenges, I suggest you start with my last one: the One Part Plant Challenge). Total reach: 1049226. 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